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Bobby PricingPrivate pilot

Brand review

Three original Bobby Pricing brand candidates

Compare the directions side by side, inspect each in light and dark, test the mark at small sizes, and download the real vector and raster assets.

All candidates: awaiting Product Owner selection

Nothing on this page approves, preselects or recommends a candidate. Selection happens outside this site by explicit decision of Alexander van den Berg. Every preview uses clearly labelled synthetic example businesses and fictional prices.

Side-by-side comparison

Candidate 1 mark, Ledger Ladder

Candidate 1

Ledger Ladder

Structured price ladder in a solid container

Candidate 2 mark, Open Bracket

Candidate 2

Open Bracket

A value held between two brackets

Candidate 3 mark, Modular Tag

Candidate 3

Modular Tag

A price tag assembled from modular blocks

Candidate 1

Ledger Ladder

Structured price ladder in a solid container

Positions Bobby Pricing as the disciplined instrument that turns scattered rates into a deliberate ladder. The rising rule-lines read as a price list, a tier structure, and an upward move at once, without borrowing trading or banking imagery. The solid container keeps the mark stable on service menus, invoices and printed boards.

Primary logo mark for candidate 1, Ledger Ladder, on light background
Primary mark
Horizontal Bobby Pricing wordmark for candidate 1, Ledger Ladder, on light background
Horizontal wordmark

Compact mark and size tests

Favicon and app-icon form, rendered at exactly 16, 24, 32, 48 and 96 pixels.

Compact mark for candidate 1 at 16 pixels
16px
Compact mark for candidate 1 at 24 pixels
24px
Compact mark for candidate 1 at 32 pixels
32px
Compact mark for candidate 1 at 48 pixels
48px
Compact mark for candidate 1 at 96 pixels
96px

Colour palette

  • Ink Navy#10233A · rgb(16 35 58)Primary surface and container fill
  • Signal Amber#F2A03D · rgb(242 160 61)Accent, current tier, calls to action
  • Parchment#FBF7F0 · rgb(251 247 240)Light background, print-safe paper tone
  • Slate 600#4A5C72 · rgb(74 92 114)Secondary text and rules
  • Verify Green#2E7D62 · rgb(46 125 98)Approved-state indicator only

Typography

Display:
Space Grotesk
Text:
IBM Plex Sans
Weights:
Display 700 / 500. Text 400, 500, 600. Tabular figures for all prices.
Hierarchy:
H1 40-56px Space Grotesk 700, tight tracking. H2 28-32px 700. Body 16-18px IBM Plex Sans 400. Price figures IBM Plex Sans 600 with tabular numerals.
Licensing:
Both are SIL Open Font License 1.1, free for commercial and print use, available via Google Fonts and self-hosting.
Fallbacks:
'Helvetica Neue', Arial, system-ui, sans-serif

Bobby Pricing — €78 anchor

Icon direction

Rule-based icons: 2px stroke, square terminals softened to 1px radius, built on the same 8px baseline rhythm as the mark's bars.

  • Price book
  • Tier ladder
  • Approval stamp
  • Service duration
  • Printed board

Pricing interface preview

Price bookDraft

Example business: Northwind Barbers (synthetic)

Example price book rows for Example business: Northwind Barbers (synthetic)
ServiceTimePrice
Cut & finishStandard45 min€32.00
Cut & beard shapePopular60 min€44.00
Colour consultationIncluded20 min€0.00
Saturday surcharge—+€4.00

Illustrative example data. Not researched market pricing.

Price-list output preview

Price board — Spring

Example business: Northwind Barbers (synthetic)

Cut & finish
€32
Cut & beard shape
€44
Child cut (under 12)
€19
Beard trim
€16

Example price board layout. Prices are fictional.

Downloads

Real files served from /images/c1-ledger-ladder/ — vector SVG and raster PNG (marks 512×512, wordmarks 1560×390).

Risks and limitations

  • Horizontal-bar marks are a crowded category; trademark clearance would need a real search before adoption.
  • The solid container needs generous clear space or it competes with app chrome.
  • Amber on parchment is decorative only — it fails text contrast at small sizes and must stay non-textual.

Distinguishing: The only candidate with a filled container mark and a document/ledger character.

Accessibility and contrast

  • Ink Navy on Parchment: approx 13.9:1 — passes AAA for body text.
  • Parchment on Ink Navy: approx 13.9:1 — passes AAA in dark mode.
  • Signal Amber on Ink Navy: approx 7.4:1 — passes AA for text, reserved for emphasis.
  • Signal Amber on Parchment: approx 1.9:1 — decorative use only, never text.

Candidate 2

Open Bracket

A value held between two brackets

Pricing is a decision with a defensible range, not a single guessed number. Two open brackets hold a confident dot: the price you commit to, framed by the reasoning around it. The mark is typographic rather than pictorial, so it sits naturally beside numbers and reads as a software product rather than a retail sticker.

Primary logo mark for candidate 2, Open Bracket, on light background
Primary mark
Horizontal Bobby Pricing wordmark for candidate 2, Open Bracket, on light background
Horizontal wordmark

Compact mark and size tests

Favicon and app-icon form, rendered at exactly 16, 24, 32, 48 and 96 pixels.

Compact mark for candidate 2 at 16 pixels
16px
Compact mark for candidate 2 at 24 pixels
24px
Compact mark for candidate 2 at 32 pixels
32px
Compact mark for candidate 2 at 48 pixels
48px
Compact mark for candidate 2 at 96 pixels
96px

Colour palette

  • Forest Ink#0F3D33 · rgb(15 61 51)Primary text and mark
  • Mint Signal#3FBF8F · rgb(63 191 143)Accent dot, active state
  • Chalk#F2F5F3 · rgb(242 245 243)Light background
  • Moss 600#4C6A61 · rgb(76 106 97)Secondary text
  • Clay Alert#B4462F · rgb(180 70 47)Warnings and margin risk

Typography

Display:
Syne
Text:
Work Sans
Weights:
Display 800 / 600. Text 400, 500, 600. Lining tabular figures for prices.
Hierarchy:
H1 44-60px Syne 800. H2 26-30px Syne 600. Body 16-18px Work Sans 400. Price figures Work Sans 600, tabular.
Licensing:
Both SIL Open Font License 1.1, free for commercial and print use, Google Fonts and self-hosting.
Fallbacks:
'Helvetica Neue', Arial, system-ui, sans-serif

Bobby Pricing — €78 anchor

Icon direction

Rounded 9px-equivalent stroke icons with open ends, echoing the bracket terminals. Never filled, always breathing.

  • Range
  • Package
  • Proposal
  • Confidence band
  • Publish

Pricing interface preview

Price bookDraft

Example business: Meridian Physio (synthetic)

Example price book rows for Example business: Meridian Physio (synthetic)
ServiceTimePrice
Initial assessmentAnchor50 min€78.00
Follow-up session30 min€52.00
5-session packagePackage5 × 30 min€240.00
Home visit add-on—+€25.00

Illustrative example data. Not researched market pricing.

Price-list output preview

Service menu — Q2

Example business: Meridian Physio (synthetic)

Initial assessment
€78
Follow-up session
€52
5-session package
€240
Home visit add-on
+€25

Example service menu. Prices are fictional.

Downloads

Real files served from /images/c2-open-bracket/ — vector SVG and raster PNG (marks 512×512, wordmarks 1560×390).

Risks and limitations

  • Bracket forms can read as generic developer branding if the accent dot is dropped.
  • Syne is distinctive and polarising; it needs a review against long service names.
  • At 16px the two brackets can merge visually with the dot on low-DPI screens.

Distinguishing: The most typographic and software-native of the three; no container, no pictorial object.

Accessibility and contrast

  • Forest Ink on Chalk: approx 10.8:1 — passes AAA for body text.
  • Chalk on Forest Ink: approx 10.8:1 — passes AAA in dark mode.
  • Mint Signal on Forest Ink: approx 5.0:1 — passes AA for normal text.
  • Mint Signal on Chalk: approx 2.1:1 — decorative only, never text.

Candidate 3

Modular Tag

A price tag assembled from modular blocks

A price is built, not found. Seven soft squares and one directional wedge assemble into a tag silhouette — modular, reconfigurable, and clearly about composed offers, packages and add-ons. Warm clay and graphite keep it human and practical for trades and home-service businesses without any discount-sticker cheapness.

Primary logo mark for candidate 3, Modular Tag, on light background
Primary mark
Horizontal Bobby Pricing wordmark for candidate 3, Modular Tag, on light background
Horizontal wordmark

Compact mark and size tests

Favicon and app-icon form, rendered at exactly 16, 24, 32, 48 and 96 pixels.

Compact mark for candidate 3 at 16 pixels
16px
Compact mark for candidate 3 at 24 pixels
24px
Compact mark for candidate 3 at 32 pixels
32px
Compact mark for candidate 3 at 48 pixels
48px
Compact mark for candidate 3 at 96 pixels
96px

Colour palette

  • Graphite#2B2B33 · rgb(43 43 51)Primary text and blocks
  • Clay#C2492F · rgb(194 73 47)Accent block and wedge
  • Bone#F7F4EF · rgb(247 244 239)Light background
  • Stone 500#6E6E7A · rgb(110 110 122)Secondary text
  • Ochre#D9A441 · rgb(217 164 65)Promotion and seasonal states

Typography

Display:
Fraunces
Text:
Work Sans
Weights:
Display 700 (soft optical axis). Text 400, 500, 600. Tabular figures for prices.
Hierarchy:
H1 40-54px Fraunces 700. H2 24-28px Fraunces 600. Body 16-18px Work Sans 400. Price figures Work Sans 600, tabular.
Licensing:
Both SIL Open Font License 1.1, free for commercial and print use, Google Fonts and self-hosting.
Fallbacks:
Georgia, 'Times New Roman', serif for display; Arial, system-ui, sans-serif for text.

Bobby Pricing — €78 anchor

Icon direction

Solid modular glyphs on a 4-unit grid with 5px corner radius, matching the mark's blocks. Filled, never outlined.

  • Add-on
  • Bundle
  • Location
  • Seasonal promotion
  • Print export

Pricing interface preview

Price bookDraft

Example business: Halden Home Services (synthetic)

Example price book rows for Example business: Halden Home Services (synthetic)
ServiceTimePrice
Standard clean (2 rooms)Base90 min€65.00
Oven deep clean add-onAdd-on40 min+€28.00
Monthly plan (4 visits)Package4 × 90 min€228.00
Spring promotionPromotion—−10%

Illustrative example data. Not researched market pricing.

Price-list output preview

Printable price list

Example business: Halden Home Services (synthetic)

Standard clean (2 rooms)
€65
Oven deep clean add-on
+€28
Monthly plan (4 visits)
€228
Key collection
€0

Example printable list. Prices are fictional.

Downloads

Real files served from /images/c3-modular-tag/ — vector SVG and raster PNG (marks 512×512, wordmarks 1560×390).

Risks and limitations

  • Modular grids are a common startup device; distinctiveness rests on the wedge and colour pairing.
  • Fraunces is a variable serif — subsetting and weight pinning are needed to control print and web weight.
  • Clay on Bone is warm but sits close to some trade-sector palettes; clearance review recommended.

Distinguishing: The only candidate that is pictorial (a tag) and the only one pairing a serif display face.

Accessibility and contrast

  • Graphite on Bone: approx 13.2:1 — passes AAA for body text.
  • Bone on Graphite: approx 13.2:1 — passes AAA in dark mode.
  • Clay on Bone: approx 4.9:1 — passes AA for normal text.
  • Ochre on Bone: approx 2.0:1 — decorative only, never text.

Status remains awaiting Product Owner selection. No control on this page records or implies approval.